Task: to show the ambitious futuristic BMW i3 all-electric car as one that fits in both urban Ukrainian cities and rural countryside perfectly well.
Making of: not to look factitious all shots were taken with natural light. Locations and the time of day (early in the morning and late at night) were thoroughly selected to create proper atmosphere.
An artificial light was used only for shooting in front of the restaurant, because natural lighting there was quite poor. 9 photos were shot and combined to imitate the street lights, the light from cars passing by and to to show the BMW i3 to the best advantage.
Cost: about 5000 euro