GARA

C R E A T I V E

P R O D U C T I O N

S T R A T E G Y

We developed a brand visual communication strategy.
We invented concepts for seasonal advertising campaigns and ideas for each publication in social networks.
We organized object and portrait photoshoot. Retouch. Compositing. Design. Animation.
How does the brand make people happier? What is the use of Gara?
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BENEFIT

DRAMA

SCALE

TYPE

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What kind of story are we going to tell and why will it have a response?
What type of interaction is the most effective?
How does an idea scale to online and offline communication channels?

THE QUESTIONS FIRST

COMMUNICATION OF GARA REMAINS IN MEMORY AND HAS AN IMPACT ON THE AUDIENCE.
Gara thrills people.

Gara takes risks and lives as the rest doesn't dare to, so that it's interesting to watch them.

Gara sells items that can't be bought anywhere else.
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BENEFIT
DRAMA
SCALE
TYPE
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Many of us want, but don't dare to be themselves, to be different. We can help to express anyone's uniqueness.
Brightness. Provocation. Freakishness.
Online: site, facebook, instagram, email
Offline: shop, packaging, POSM
Gara thrills people. Gara takes risks and lives as the rest doesn't dare to, so that it's interesting to watch them. Gara sells items that can't be bought anywhere else.
1
BENEFIT
DRAMA
SCALE
TYPE
2
3
4
Many of us want, but don't dare to be themselves, to be different. We can help to express anyone's uniqueness.
Brightness. Provocation. Freakishness.
Online: site, facebook, instagram, email
Offline: shop, packaging, POSM

FOR GARA WE FOUND THE FOLLOWING ANSWERS:

WINTER CAMPAIGN '18
We set the task of creating both the chilliest and most attractive visual. Therefore, we combined the cold of the environment and the heat emanating from each of us. Our campaign arised from this conflict.
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SUMMER CAMPAIGN '18
Each photo had to immerse the viewer into the atmosphere of summer and warmth. Done.
SMM
We have been coming up with ideas and creating visuals every day for several years now. In total, Gara already has 100500 publications.
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MAKING OF

RESULTS

+40%
OF SALES IN THE GLASSES SEGMENT
OF SUBSCRIBERS IN GARA'S SOCIAL NETWORKS
+20%
+17%
OF TRAFFIC TO POINT OF SALE COMPARED TO SUMMER

OTHER CASES

We'll contact you as soon as possible
© MOON STUDIO / 2014 – 2019
crafted by nuisididma
Made on
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