GARA

C R E A T I V E

P R O D U C T I O N

S T R A T E G Y

We developed the visual communication strategy for the brand.
We came up with concepts for season-related advertising campaigns and idea for every single social media publication.
We made object and portrait photography. Retouch. Compositing. Design. Animation.
How could a brand make people happier? What's the use of Gara?
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PROFIT

DRAMA

SCALE

FORM

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What kind of story are we telling and whence the story resonates?
What form should the interaction obtain to be the most effective?
How should we scale the idea in relation to the communication channels both online and offline?

THE QUESTIONS FIRST

GARA COMMUNICATION STANDS OUT AND HAS AN IMPACT ON THE AUDIENCE
- Gara amuses people.
- Gara takes risks and lives the life that others are afraid to live, therefore it's interesting for spectators.
- Gara sells what can't be bought anywhere else.
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PROFIT
DRAMA
SCALE
TYPE
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It takes courage to be yourself, to be different. Many wants, not many dares. We help people to dare.
Flamboyance. Provocation. Freakishness.
Online: site, facebook, instagram, email Offline: shop, packaging, POSM
- Gara amuses people.
- Gara takes risks and lives the life that others are afraid to live, therefore it's interesting for spectators.
-Gara sells what can't be bought anywhere else.
1
PROFIT
DRAMA
SCALE
TYPE
2
3
4
It takes courage to be yourself, to be different. Many wants, not many dares. We help people to dare.
Flamboyance. Provocation. Freakishness.
Online: site, facebook, instagram, email
Offline: shop, packaging, POSM

FOR GARA WE FOUND THE FOLLOWING ANSWERS:

WINTER CAMPAIGN '18
We set the task to ourselves – to create simultaneously the most freezing and at the same time attractive visual. Freezing cold from the outside collided with the heat from the inside of our hearts. This is the contrast that gave birth to our campaign.
Left
Right
SUMMER CAMPAIGN '18
Each photo have to immerse the viewer into the atmosphere of summer and warmth. Done!
SMM
It's been already several years as we are coming up with ideas and creating visuals every day. All in all, Gara has 100500 publications up until now.
Left
Right

MAKING OF

RESULTS

+40%
OF SALES IN THE GLASSES SEGMENT
OF SUBSCRIBERS IN GARA'S SOCIAL NETWORKS
+20%
+17%
OF TRAFFIC FLOWING TO THE POINTS OF SALE IN COMPARISON TO THE SUMMER

OTHER CASES

We'll contact you as soon as possible
© MOON STUDIO / 2014 – 2019
crafted by nuisididma
Made on
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