POCKETBOOK
Complex advertising campaign: commercial in 360˚ and trailer in 2D.

We have got the task to make the maximum focus on message «Freedom of reading inside your PocketBook».

We invented a story where the characters of world literature have met. Sherlock Holmes fought with Dracula and not only with him.
We have chosen a video format in 360˚.

This format perfectly conveys the philosophy and the main message of PocketBook about freedom of reading and immersion in story.

C R E A T I V E

P R O D U C T I O N

How does the brand make people happier? What is the use of PocketBook?
1

BENEFIT

DRAMA

SCALE

TYPE

2
3
4
What kind of story are we going to tell and why will it have a response?
What type of interaction is the most effective?
How does an idea scale to online and offline communication channels?

THE QUESTIONS FIRST

COMMUNICATION OF POCKETBOOK REMAINS IN MEMORY AND HAS AN IMPACT ON THE AUDIENCE.
PocketBook is a portal to the universe of stories. There are thousands of books in your reader, you can choose any characters and their worlds.
1
BENEFIT
DRAMA
SCALE
TYPE
2
3
4
The lives of most people are pretty mundane and boring, unfortunately. We show people a story that entertains and inspires them.
The 360 formats are used very rarely by brands. Having released such an advertising campaign, the brand will stand out and be remembered.
We shot a mini-movie in 360° format and the trailers to promote it.
PocketBook is a portal to the universe of stories. There are thousands of books in your reader, you can choose any characters and their worlds.
1
BENEFIT
DRAMA
SCALE
TYPE
2
3
4
The lives of most people are pretty mundane and boring, unfortunately. We show people a story that entertains and inspires them.
The 360 formats are used very rarely by brands. Having released such an advertising campaign, the brand will stand out and be remembered.
We shot a mini-movie in 360° format and the trailers to promote it.

FOR POCKETBOOK WE FOUND THE FOLLOWING ANSWERS:

BACKSTAGE
Left
Right

OTHER CASES

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