POCKETBOOK
Complex advertising campaign: commercial in 360˚ and trailer in 2D. We received the task to convey the message: "Freedom of reading inside your PocketBook". So we came up with the story of world literature characters' rendezvous. There was a fight between Sherlock Holmes and Dracula and it was not the only one.
We have chosen a video format in 360˚. It perfectly conveys the philosophy and main PocketBook message on freedom of reading and diving into the story.

C R E A T I V E

P R O D U C T I O N

How could a brand make people happier? What's the use of PocketBook?
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PROFIT

DRAMA

SCALE

FORM

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What kind of story are we telling and whence the story resonates?
What form should the interaction obtain to be the most effective?
How should we scale the idea in relation to the communication channels both online and offline?

THE QUESTIONS FIRST

POCKETBOOK COMMUNICATION STANDS OUT AND HAS AN IMPACT ON THE AUDIENCE
PocketBook is a doorway to the universe of stories. Thousands of books inside your reader, go and choose any characters with their own worlds.
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PROFIT
DRAMA
SCALE
FORM
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4
It's a pity to admit but most of the people live ordinary and dull life. We are heaping it with inspiration and entertainment by showcasing our stories.
Commercial in 360 format is rarely seen around. The brand will stand out and stamp in memory by releasing this kind of advertising campaign.
We shot a mini-movie in 360 format and the trailers to promote it.
PocketBook is a doorway to the universe of stories. Thousands of books inside your reader, go and choose any characters with their own worlds.
1
PROFIT
DRAMA
SCALE
FORM
2
3
4
It's a pity to admit but most of the people live ordinary and dull life. We are heaping it with inspiration and entertainment by showcasing our stories.
Commercial in 360 format is rarely seen around. The brand will stand out and stamp in memory by releasing this kind of advertising campaign.
We shot a mini-movie in 360 format and the trailers to promote it.

FOR POCKETBOOK WE FOUND THE FOLLOWING ANSWERS:

BACKSTAGE
Left
Right

OTHER CASES

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