How does the brand make people happier? What is the use of PocketBook?
What kind of story are we going to tell and why will it have a response?
What type of interaction is the most effective?
How does an idea scale to online and offline communication channels?
THE QUESTIONS FIRST
COMMUNICATION OF POCKETBOOK REMAINS IN MEMORY AND HAS AN IMPACT ON THE AUDIENCE.
PocketBook is a portal to the universe of stories. There are thousands of books in your reader, you can choose any characters and their worlds.
The lives of most people are pretty mundane and boring, unfortunately. We show people a story that entertains and inspires them.
The 360 formats are used very rarely by brands. Having released such an advertising campaign, the brand will stand out and be remembered.
We shot a mini-movie in 360° format and the trailers to promote it.