WALKER
We developed the communication strategy for the brand.
We scaled the new strategy, its key visual and key message for the communication channels.
Video. Photos. Postproduction.

C R E A T I V E

P R O D U C T I O N

S T R A T E G Y

How could a brand make people happier? What's the use of Walker?
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PROFIT

DRAMA

SCALE

FORM

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What kind of story are we telling and whence the story resonates?
What form should the interaction obtain to be the most effective?
How should we scale the idea in relation to the communication channels both online and offline?

THE QUESTIONS FIRST

WALKER COMMUNICATION STANDS OUT AND HAS AN IMPACT ON THE AUDIENCE
Insight: people are bad at making wishes. The key message and motto of the new Walker strategy goes: "I want more!". The profit and mission of the brand is to teach people how to make wishes and always strive for more.
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PROFIT
DRAMA
SCALE
TYPE
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4
Our wishes are being restricted since our childhoods with the phrases: "it's too much what you want", "what else would you wish?", "don't hold your breath!". Our communication strategy gives a response: "It's alright to want more. After all, it takes a wish to make your dreams comes true and achieve your goals."
The greenest and freshest spring advertising campaign in the fashion industry. Naturally, we accomplished it with the sun, grass and flying.
Online: facebook, instagram, email
Offline: shop, packaging, POSM, OOH
Insight: people are bad at making wishes. The key message and motto of the new Walker strategy goes: "I want more!". The profit and mission of the brand is to teach people how to make wishes and always strive for more.
1
PROFIT
DRAMA
SCALE
TYPE
2
3
4
Our wishes are being restricted since our childhoods with the phrases: "it's too much what you want", "what else would you wish?", "don't hold your breath!". Our communication strategy gives a response: "It's alright to want more. After all, it takes a wish to make your dreams comes true and achieve your goals."
The greenest and freshest spring advertising campaign in the fashion industry. Naturally, we accomplished it with the sun, grass and flying.
Online: facebook, instagram, email
Offline: shop, packaging, POSM, OOH

FOR WALKER WE FOUND THE FOLLOWING ANSWERS:

SS CAMPAIGN `19
The grassiest and sunniest visuals of the season
MAKING OF

OTHER CASES

We'll contact you as soon as possible
© MOON STUDIO / 2014 – 2019
crafted by nuisididma
Made on
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