КОМАНДА
Дмитрий Андреев
Дарья Олейник
Дмитрий Дряев
Дмитрий Рыбаков
Вероника Богуш
Юлия Стрелкова
Зевс
Вы?
Генеральный продюсер
Развитие бизнеса
Линейный продюсер
Арт-директор
Кастинг-директор
Биддинг
Идейный вдохновитель
ЗАЧЕМ?
What is your creative philosophy?
I am interested in creating emotionally engaging, concept-driven work that is embodied in beautiful forms. I always try to approach the process in a playful way, with a sense of humor. I want people who view my work to experience or feel something, whether it makes them think, brings them joy, or offers them inspiration. I always aim to create functional work that achieves our clients' goals.
Do you avoid trends?
Trendy design and styles can work if you are designing something temporary, like an illustration in a magazine or a poster with a short life-span. However, most of the time at our studio, we seek to create work that can have a long lifespan and stay relevant for a long while, especially in relation to branding. The identity and visual language we create for our clients should stay fresh and relevant even after a decade.
Describe one experience creating a flexible identity for a client.
I have long thought that sameness in branding is overrated. There are situations where a static logo makes sense, specially when used as a quality mark, but there are many other instances where a more varied approach turns out to be superior. Flexible identities need: • A client that utilizes many, many brand applications and an attentive audience that will be able to see a wide variety of these applications on a regular basis. • Thinking designers also at the level of implementation. Its important good people are involved on all levels.
What is your creative philosophy?
I am interested in creating emotionally engaging, concept-driven work that is embodied in beautiful forms. I always try to approach the process in a playful way, with a sense of humor. I want people who view my work to experience or feel something, whether it makes them think, brings them joy, or offers them inspiration. I always aim to create functional work that achieves our clients' goals.
Do you avoid trends?
Trendy design and styles can work if you are designing something temporary, like an illustration in a magazine or a poster with a short life-span. However, most of the time at our studio, we seek to create work that can have a long lifespan and stay relevant for a long while, especially in relation to branding. The identity and visual language we create for our clients should stay fresh and relevant even after a decade.
Describe one experience creating a flexible identity for a client.
I have long thought that sameness in branding is overrated. There are situations where a static logo makes sense, specially when used as a quality mark, but there are many other instances where a more varied approach turns out to be superior. Flexible identities need: • A client that utilizes many, many brand applications and an attentive audience that will be able to see a wide variety of these applications on a regular basis. • Thinking designers also at the level of implementation. Its important good people are involved on all levels.
ПОЧЕМУ?
Do you avoid trends?
Trendy design and styles can work if you are designing something temporary, like an illustration in a magazine or a poster with a short life-span. However, most of the time at our studio, we seek to create work that can have a long lifespan and stay relevant for a long while, especially in relation to branding. The identity and visual language we create for our clients should stay fresh and relevant even after a decade.
Describe one experience creating a flexible identity for a client.
I have long thought that sameness in branding is overrated. There are situations where a static logo makes sense, specially when used as a quality mark, but there are many other instances where a more varied approach turns out to be superior. Flexible identities need: • A client that utilizes many, many brand applications and an attentive audience that will be able to see a wide variety of these applications on a regular basis. • Thinking designers also at the level of implementation. Its important good people are involved on all levels.
What is your creative philosophy?
I am interested in creating emotionally engaging, concept-driven work that is embodied in beautiful forms. I always try to approach the process in a playful way, with a sense of humor. I want people who view my work to experience or feel something, whether it makes them think, brings them joy, or offers them inspiration. I always aim to create functional work that achieves our clients' goals.
Do you avoid trends?
Trendy design and styles can work if you are designing something temporary, like an illustration in a magazine or a poster with a short life-span. However, most of the time at our studio, we seek to create work that can have a long lifespan and stay relevant for a long while, especially in relation to branding. The identity and visual language we create for our clients should stay fresh and relevant even after a decade.
Describe one experience creating a flexible identity for a client.
I have long thought that sameness in branding is overrated. There are situations where a static logo makes sense, specially when used as a quality mark, but there are many other instances where a more varied approach turns out to be superior. Flexible identities need: • A client that utilizes many, many brand applications and an attentive audience that will be able to see a wide variety of these applications on a regular basis. • Thinking designers also at the level of implementation. Its important good people are involved on all levels.
What is your creative philosophy?
I am interested in creating emotionally engaging, concept-driven work that is embodied in beautiful forms. I always try to approach the process in a playful way, with a sense of humor. I want people who view my work to experience or feel something, whether it makes them think, brings them joy, or offers them inspiration. I always aim to create functional work that achieves our clients' goals.
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