Lego.

Spring campaign
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Havas PR
LEGO Poland
Client
Task
Based on Havas PR agency’s communication strategy to develop visual appearance of the advertising campaign.
Solution
To make this task real, we invited to cooperation one of the most famous advertising photographers in Ukraine, Oleksandr Morderer. We’ve worked together to develop sketches, cast children and make photoshoots.

One of the most amazing moments was how the Lego expert assembled the shapes of birds, flowers and clouds, which afterwards were used while shooting.
Moonstudio
Team
Havas PR
Producer /
Dmytro Andrieiev
Producer /
Dina Protsenko
Photographer /
Oleksandr Morderer
Creative Director /
Pavlo Romaniuk
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Est 2015